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Meet the Back to Basics Staff

Francine Noël-Ford, PT, DPT, PhD,OCS, MBA, MTC

Francine is a Doctor of Physical Therapy, she is certified in manual therapy, pelvic dysfunction, and dry needling, as well as board certified in clinical orthopedics. She has been a physical therapist since 1988 and in the Valley in private practice since 1995. She opened her own practice in 2004.

Now with Back to Basics Family Physical Therapy, Francine is focused on providing specialized care in general orthopedics, with a particular interest in women's health issues including pelvic pain and incontinence.

With her personal time, Francine enjoys spending time with her husband and four children.

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Francine Noël-Ford

Jennifer Rich, MS, PT

Jennifer received her Master’s degree in physical therapy from Washington University School of Medicine in St. Louis, MO in 1995. She has been practicing physical therapy in the Roanoke Valley since 1996. In 2004, she began her own private practice which focused on the treatment of women’s health conditions as well as male and female pelvic health. She has been affiliated with Back to Basics since 2016 and continues to focus her care on the treatment of various pelvic conditions. Jennifer has a particular interest in the treatment of pelvic pain syndromes and sexual dysfunction.

Jennifer lives in Botetourt County with her family and enjoys being involved in church and mission activities. She has been to Rwanda three times.

Jennifer Rich

Keith Heischober, DPT

Keith graduated from the Hunter College CUNY Graduate Center in New York City, where he earned his Doctor of Physical Therapy (DPT) degree. His clinical experience includes a variety of orthopedic conditions.

His treatment philosophy involves treating the root cause of the dysfunction and not just the symptoms in order to prevent re-occurrence or injury in the future. He uses a combination of manual therapy techniques, including soft tissue mobilization, dry needling, proprioceptive neuromuscular facilitation (PNF), and joint mobilizations accompanied with education regarding efficient posture and body mechanics. He believes in providing a comprehensive independent exercise program to empower patients to manage their conditions more effectively.

Keith lives in Roanoke with his family and enjoys the many outdoor recreational opportunities the region offers.

Keith Heischober, DPT

Jeff Ford

Jeff is responsible for managing the administrative, marketing and other business functions of Back to Basics. His years of experience in the insurance industry are a valuable asset when handling our customer's claims.

When away from the office, Jeff enjoys listening to music and spending time with his wife and four children.

Email Jeff:

Jeff Ford

Kelsey Perkins, LMT

My name is Kelsey and I have been an LMT since June of 2018, graduated from Miller Mott Technical College. I live in Roanoke with my husband, Patrick, and his 12-year-old son (my stepson!), Caleb. Patrick and I enjoying giving back to the community and are full-time photographers. The way the body works has always fascinated me, and I love being able to help other people by relieving some of their pain and muscle tension!

Kelsey Perkins

Jennifer C. Cooper, LPTA

Jennifer is a licensed Physical Therapist Assistant, a 2010 graduate from Jefferson College of Health Science. She also has a Bachelor's of Science degree in Psychology and a Minor in Sports and Exercise Science from Radford University. In her spare time, she enjoys spending time with her husband, and two children, family and friends, and spending time at the beach.

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Jennifer C. Cooper

Amanda Stevens, CBCS

Amanda has over 10 years’ experience in medical office and medical insurance. She is a 2018 Graduate of Valley College with an Occupational Associate of Science in Health Services Administration. She is a National Healthcareer Association Certified Billing and Coding Specialist.

Amanda has three Children and is a Cub Scout Leader with Pack 352.

Email Amanda:

Amanda Stevens

Madison Downs

Madison graduated from Virginia Tech in 2021 with a Bachelor of Science Degree in Human Nutrition, Foods, and Exercise. She is currently a student in Radford University Carilion’s Doctor of Physical Therapy Program. In her free time she enjoys working out, exploring Roanoke with friends, and traveling back to Blacksburg for Hokie Football games.

Madison Downs


Your health and wellness aren’t just important to us. They’re important to those who care about you and depend on you. As a family- oriented health provider, Back to Basics knows the power of relationships. That also includes our one-on-one relationship with you, as well as our relationships with your general practitioner, OB-GYN or any other referring Physician. We all work best when we all work together.


Back To Basics Physical Therapy
7768 Williamson Road
Roanoke, VA 24019
P: 540.985.0500
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