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Meet the Back to Basics Staff

Francine Noël-Ford, PT, DPT, OCS, MBA, MTC

Francine is a Doctor of Physical Therapy, she is certified in manual therapy, pelvic dysfunction, and dry needling, as well as board certified in clinical orthopedics. She is a physical therapist since 1988 and in the Valley in private practice since 1995. She opened her own practice in 2004.

Now with Back to Basics Family Physical Therapy, Francine is focused on providing specialized care in general orthopedics, with a particular interest in women's health issues including pelvic pain and incontinence. Francine is currently working on completing a PhD in physical therapy.

With her personal time, Francine enjoys spending time with her husband and four children.

Email Francine: francine@backtobasicsPT.com

Francine Noël-Ford

Jennifer Rich, MS, PT

Jennifer received her Master’s degree in physical therapy from Washington University School of Medicine in St. Louis, MO in 1995. She has been practicing physical therapy in the Roanoke Valley since 1996. In 2004, she began her own private practice which focused on the treatment of women’s health conditions as well as male and female pelvic health. She has been affiliated with Back to Basics since 2016 and continues to focus her care on the treatment of various pelvic conditions. Jennifer has a particular interest in the treatment of pelvic pain syndromes and sexual dysfunction.

Jennifer lives in Botetourt County with her family and enjoys being involved in church and mission activities. She has been to Rwanda three times.

Jennifer Rich

Keith Heischober, DPT

Keith graduated from the Hunter College CUNY Graduate Center in New York City, where he earned his Doctor of Physical Therapy (DPT) degree. His clinical experience includes a variety of orthopedic conditions.

His treatment philosophy involves treating the root cause of the dysfunction and not just the symptoms in order to prevent re-occurrence or injury in the future. He uses a combination of manual therapy techniques, including soft tissue mobilization, dry needling, proprioceptive neuromuscular facilitation (PNF), and joint mobilizations accompanied with education regarding efficient posture and body mechanics. He believes in providing a comprehensive independent exercise program to empower patients to manage their conditions more effectively.

Keith lives in Roanoke with his family and enjoys the many outdoor recreational opportunities the region offers.

Keith Heischober, DPT

Jeff Ford

Jeff is responsible for managing the administrative, marketing and other business functions of Back to Basics. His years of experience in the insurance industry are a valuable asset when handling our customer's claims.

When away from the office, Jeff enjoys listening to music and spending time with his wife and four children.

Email Jeff: jeff@backtobasicsPT.com

Jeff Ford

Kelly Witt, NCTMB

Kelly is a 1997 graduate of Averett University with a Bachelor of Science in Health and Physical Education.  She has worked as an Exercise Physiologist for the past 20 years and brings a wealth of sports training to her role at Back to Basics. Kelly is also Board Certified in therapeutic massage and offers these services at back to basics.

In her spare time she enjoys spending time with family and friends and her 2 year old Weimaraner “Blue”.  She also enjoys being on the golf course.

Email Kelly: kelly@backtobasicsPT.com

Kelly Witt

Jackie Wood

Jackie brings to Back to Basics 45+ years in the medical field with billing, marketing and office administration experience, the last sisteen years specializing in Physical Therapy and Durable medical equipment.

In her spare time, she enjoys spending time with her family, especially her grandchildren. She loves working outdoors, listening to music and motivational speakers.

Email Jackie: jackie@backtobasicsPT.com

Jackie Wood

Jennifer C. Cooper, LPTA

Jennifer is a licensed Physical Therapist Assistant, a 2010 graduate from Jefferson College of Health Science. She also has a Bachelor's of Science degree in Psychology and a Minor in Sports and Exercise Science from Radford University. In her spare time, she enjoys spending time with her husband, and two children, family and friends, and spending time at the beach.

Email Jennifer: jennifer@backtobasicsPT.com

Jennifer C. Cooper

Morgan Byrd

Morgan is a 2016 graduate of Virginia Western Community College with an Associates Degree of Applied Science in Medical Administration Management and a Career Studies Certificate in Health Records Coding. She is eager to apply her education and training here at Back to Basics alongside her background in Customer Service. 

In her spare time Morgan enjoys spending time outside with her husband and two children at their new house in Bedford Co.

Morgan Byrd

HEALTHY RELATIONSHIPS

Your health and wellness aren’t just important to us. They’re important to those who care about you and depend on you. As a family- oriented health provider, Back to Basics knows the power of relationships. That also includes our one-on-one relationship with you, as well as our relationships with your general practitioner, OB-GYN or any other referring Physician. We all work best when we all work together.

GET IN TOUCH

Back To Basics Physical Therapy
7768 Williamson Road
Roanoke, VA 24019
P: 540.985.0500
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